With a dedicated focus on craft beer, menu creation has always been top-of-mind at Flying Saucer. In the early days, the brand only needed to make four menus a year—one for each season. Since 2012, however, the different locations started tapping ten to twenty new beers a week.

Beyond menu-making capabilities, Flying Saucer was looking for ways to cultivate community around its all-important UFO Club, maximizing getting feet off the streets and butts in seats.

With several significant celebrations throughout the year, including Belgian Beer Week and Oktoberfest, Flying Saucer also needed creative ways to market these big-time events to a dedicated craft beer audience.

As a trailblazer in the hemp beverage space, Cycling Frog faces a unique set of challenges when it comes to finding new customers through traditional marketing channels. Despite growing consumer interest in THC-infused products, regulatory uncertainty, advertising restrictions, and platform limitations can make reaching the right audience difficult.

For starters, mainstream digital advertising platforms often place strict limitations—or outright bans—on cannabis-related content, even for legal, hemp-derived products. This limits Cycling Frog’s ability to run broad, awareness-driving campaigns or promote offers to high-intent consumers through paid media.

In addition, consumer education remains a hurdle. Many potential customers are still unfamiliar with hemp-derived THC, how it differs from traditional cannabis, or what effects they can expect. This makes messaging especially important—and challenging—in environments where there’s limited space or time to explain product benefits.

Lastly, finding channels that blend legal compliance with audience alignment is rare. Cycling Frog needs platforms that not only allow them to advertise, but also put their products in front of curious, adventurous consumers open to trying something new.

With continued market growth and nearly 7,500 breweries in the United States, Dogfish Head faces heavier competition and proliferation of choice now more than ever. Given the evolving competitive landscape of the craft beer industry, they needed a way to better attract the craft beer consumer and monitor trends. Upon seeking a preferred social media platform for the beer industry, Untappd was the clear choice.

Dogfish Head chose Untappd because it is the world’s largest network of beer enthusiasts and provides businesses with data analytics and trends in real-time. Untappd provides Dogfish Head with macro-level data on what craft beer consumers have an appetite for across the nation. They receive feedback from consumers early in the pipeline of beers they will launch nationally.

Lagunitas focuses on consumer engagement across all its social media platforms. In an effort to reach new customers and build brand loyalty, they partnered with Untappd in 2015, identifying the app as a leader in the digital space and as a platform where their true, long-time fans existed.

At the time, NCCBG was distributing paper passports and stampers to over 100 participating breweries across the state. During NC Beer Month in April, an individual could visit a participating brewery and receive a stamp on their passport. Participants could earn prizes based on the number of stamps collected. NCCBG individually tallied the passports by hand, and then mailed prizes to the winners. This proved to be an increasingly expensive and labor-intensive process.

As a non-profit, implementing a digital passport program came with financial risk. With the number of NC breweries increasing in addition to individual interest in the passport program, NCCBG knew they needed to digitize to encourage more breweries and participants to take part in NC Beer Month.

In evaluating their options for digital, NCCBG recognized that local craft beer consumers were already invested in Untappd. To further connect with this engaged audience of beer enthusiasts, they chose to partner with Untappd to create their new digital promotion.