Success Story
Who is Cycling Frog?
Cycling Frog is a premium hemp and cannabis beverage brand known for creating convenient, great-tasting products that blend wellness with refreshment. Offering a variety of THC and CBD-infused drinks and gummies, Cycling Frog focuses on providing a balanced, approachable experience for both new and seasoned cannabis consumers. Their beverages are crafted with hemp-derived cannabinoids and designed to offer a low-dose, functional alternative to alcohol—perfect for social sipping or relaxation.
Challenges
As a trailblazer in the hemp beverage space, Cycling Frog faces a unique set of challenges when it comes to finding new customers through traditional marketing channels. Despite growing consumer interest in THC-infused products, regulatory uncertainty, advertising restrictions, and platform limitations can make reaching the right audience difficult.
For starters, mainstream digital advertising platforms often place strict limitations—or outright bans—on cannabis-related content, even for legal, hemp-derived products. This limits Cycling Frog’s ability to run broad, awareness-driving campaigns or promote offers to high-intent consumers through paid media.
In addition, consumer education remains a hurdle. Many potential customers are still unfamiliar with hemp-derived THC, how it differs from traditional cannabis, or what effects they can expect. This makes messaging especially important—and challenging—in environments where there’s limited space or time to explain product benefits.
Lastly, finding channels that blend legal compliance with audience alignment is rare. Cycling Frog needs platforms that not only allow them to advertise, but also put their products in front of curious, adventurous consumers open to trying something new.
Solutions
Advertising hemp-derived THC products isn’t easy. Many digital platforms limit or restrict promotion altogether, making it difficult for legal brands to grow awareness and drive sales. Untappd’s private marketing platform offers a compliant, closed ecosystem where hemp-based and cannabis-adjacent brands can connect directly with an engaged audience—without getting caught in policy red tape.
Through Untappd’s In-App promotions, Cycling Frog successfully geo-targeted key markets and drove high-intent users straight to their purchase page. Their compelling offer—your first can free, just pay shipping—captured attention nationwide, leading to direct product delivery to doorsteps across the U.S.
Results
In just one day, Untappd Marketing was able to connect Cycling Frog with a whole new audience through:
- 44,157 highly-targeted call-to-actions
- 1,580 clicks with a 3.57% click-through rate
Over the next four days, those numbers climbed to:
- 127,591 call-to-actions
- 4,995 clicks with a 3.91% click-through rate
Through both these campaigns Cycling Frog achieved an impressive conversion rate of 18%.
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