Success Story
Who is Flying Saucer?
Flying Saucer Draught Emporium is a renowned beer-focused restaurant and bar chain that originated in Fort Worth, Texas, in 1995. Founded by Shannon Wynne and Keith Schlabs, the establishment quickly gained popularity for its extensive selection of over 200 beers, featuring a diverse array of craft and international brews. Over the years, Flying Saucer has expanded to multiple locations across Texas, Arkansas, Tennessee, and North Carolina, becoming a beloved destination for beer enthusiasts. Each venue offers a unique atmosphere that combines a vast beer selection with engaging events such as trivia nights and special beer releases. Flying Saucer continues to be a staple in the craft beer community, dedicated to serving good beer to good people since its inception.
Challenges
With a dedicated focus on craft beer, menu creation has always been top-of-mind at Flying Saucer. In the early days, the brand only needed to make four menus a year—one for each season. Since 2012, however, the different locations started tapping ten to twenty new beers a week.
Beyond menu-making capabilities, Flying Saucer was looking for ways to cultivate community around its all-important UFO Club, maximizing getting feet off the streets and butts in seats.
With several significant celebrations throughout the year, including Belgian Beer Week and Oktoberfest, Flying Saucer also needed creative ways to market these big-time events to a dedicated craft beer audience.
Solutions
Flying Saucer’s fast-paced, rotating beer menus demanded a solution that could keep up. With Untappd for Business, their team gained a centralized tool to seamlessly update menus across all locations. From there, they unlocked the power of Untappd Marketing—running In-App Promotions and custom Badges to attract new customers and keep beer lovers coming back.
Results
Flying Saucer started with two Untappd Badge campaigns —Belgian Beer Week and Oktoberfest. The Flying Saucer Oktoberfest Badge included 589 unlocks across two weeks, which, multiplied by a check average of $36.78, equaled $21,663.42 of total sales driven strictly by this promotion.
The Untappd badges have proven to deliver not only butts in seats for Flying Saucer but also dollars and cents. Something that can often be difficult to quantify with traditional marketing.
I wanted to utilize Untappd Badges to get people in the door so they could try out a new beer. For marketing, there’s no better way to do it than an Untappd badge, in my opinion.
- Asa Hanrahan, GM, Flying Saucer
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